Marin Electrician Project Portfolio & Experience

Towery Electric has completed several hundred residential, custom-home, commercial, and emergency electrical projects across Marin County and the North Bay since the company's 2014 founding. The exact count depends on how a project is defined — a multi-phase custom home counts as one project; a series of three service calls at the same home over five years counts as three. What we track more carefully than total project count is the categorical breakdown: in 2025, roughly 52% of our workload was custom-home new construction, 31% was residential remodels and major upgrades, 12% was commercial buildout work, and 5% was emergency service. The customer mix is a mix of repeat builder clients and direct-to-homeowner relationships, with referral rates significantly above industry norms because we built the company on builder trust and word-of-mouth rather than paid lead generation.

Our portfolio is presented in anonymized case-study form because most of our Marin custom-home customers — both builders and homeowners — have asked us not to publish address-identifiable photos of their projects. We honor that. The case studies on this page include the technical scope, the project decisions worth noting, and the outcome, which is the information a builder or technically-inclined homeowner needs to evaluate whether our work fits their job. If you are vetting us for a specific project, we will provide direct references with the underlying customer's permission during the quote conversation. Those references typically include the option to see the work in person if it is a builder or commercial reference. For homeowner references, we ask first before sharing — Marin homeowners value privacy, and we structure our reference process to respect that.

Yes — custom-home electrical work is Towery Electric's primary specialty. The case studies above include a representative custom-home project (Tiburon hillside, 6,800 square feet), and that pattern of work is the largest single category in our book. Custom-home electrical work includes the service entrance design and coordination with PG&E, the rough-in branch circuit installation, low-voltage pre-wire coordination with the architect and the AV vendor, lighting design and controls (we work with Lutron, Crestron, and equivalent control platforms), trim-out, and final inspection. We also support the one-year workmanship warranty period after closing, which is when small post-occupancy issues typically surface on a new build. Builders considering us for a new project should ask about our schedule availability — custom-home work is the part of the calendar that books out furthest in advance.

Yes — direct builder and homeowner references are available during the quote conversation, with the underlying customer's permission. The reference process works as follows. You describe the project you are considering us for, and we identify two or three past customers whose projects were similar in scope and category. We reach out to those past customers, confirm they are willing to take a reference call from you, and then connect you. We do not publish a public reference list because our customers value privacy and we will not share their information without consent. We also do not curate references to exclude critical voices — if a past customer would have something honest to say about a difficult moment in the project, that is part of the reference, and it should be. Real references are more useful than perfect ones.

Towery Electric receives Google reviews and reviews on the Marin Builders Association directory from past customers who choose to write them. We do not solicit reviews aggressively, we do not offer discounts or gift cards in exchange for reviews, and we do not write reviews from anything but real customer accounts. As a result, our review-count growth is slower than what an aggressive solicitation campaign produces, and we are fine with that. The reviews we do have are organic, mixed (not uniformly five-star), and written by people who actually finished a project with us. For a prospective customer, we believe a real reference call is more useful than an aggregated star count — but we don't object to customers reading the reviews. Both are legitimate evaluation paths.

A custom-home electrical package typically spans 9 to 18 months from contract signing to final inspection, mirroring the overall custom-home build timeline. Our involvement is not continuous across that period — the active electrical work is concentrated in three phases: service entrance and rough-in (weeks 8 through 16 typically), low-voltage pre-wire (coordinated with the framing and drywall schedule), and trim-out and final inspection (in the last 4 to 6 weeks). Between those phases we are available for coordination questions but not on site daily. The total electrical labor on a typical Marin custom home runs in the hundreds of crew-hours, but the project duration is driven by the GC's master schedule, not by the electrical scope in isolation. Builders should plan our involvement around the rough-in inspection date, which is the most schedule-critical gating event for the electrical scope.

Yes — commercial electrical work is the third category of our portfolio, behind custom-home and residential remodel. Commercial projects in our recent book include office tenant improvements (the San Rafael case study above is representative), retail buildouts, professional-services suite remodels, and selective light-industrial work in the Petaluma and Rohnert Park corridor. The technical scope ranges from straightforward branch circuit reconfigurations to full panelboard subfeed work, daylight-harvesting Title 24 lighting controls, and commercial service entrance upgrades. We coordinate with the building department for the appropriate commercial permits and with the property manager or landlord for any work that affects shared building systems. Commercial customers should plan for a more bid-driven quote process than residential — commercial GCs typically run a structured bid timeline and we participate accordingly. See our Commercial Electrical Services page for the full scope detail.

Towery Electric declines projects where the fit isn't right, and we say so on the first call. Common reasons we decline: the geography is outside our practical daily service area, the scope is in a specialty where another contractor would serve the customer better (high-voltage utility work, large industrial controls projects, certain marine and aviation specialties), the schedule conflicts with existing committed work, or the project's budget would force a compromise on workmanship that we are not willing to make. We try to refer well — if we know a competent contractor for the work, we name them. We would rather lose a bad-fit job than stretch one badly delivered. Customers and builders sometimes find this frustrating in the moment; in our experience, it is the structural reason our long-term relationships hold.

Yes — Towery Electric's California C-10 Electrical Contractor license is number 989290, and it has been in good standing continuously since the company's 2014 founding. You can verify the license independently at the California Contractors State License Board website (cslb.ca.gov) by searching the license number. The CSLB record shows the named license holder (Alex Towery), the license classification (C-10), the bond status, the workers' compensation status, and any disciplinary history. We also provide a current Certificate of Insurance (COI) on request, naming the relevant builder, property owner, or other party as additional insured if required by contract. For commercial and builder-led work, COI delivery is typically part of the project setup before any field work begins.

Builders considering Towery Electric for a new project should reach out as early in the project timeline as possible — ideally at the design development stage, before plans are finalized. Early involvement lets us flag electrical scope issues on the drawings before they become field problems, and it gives us realistic input into the master schedule for the rough-in and trim-out gating events. The practical path is a call or email to Alex, a plan review (sometimes paired with a site walk for renovations or unusual sites), and a scope-and-schedule conversation that sets expectations for both sides. We typically commit to projects 60 to 120 days out for the start of rough-in, depending on the season and current pipeline. Custom-home and high-end remodel work is where our calendar fills furthest in advance; commercial buildouts and standard residential service work have shorter lead times.